You’ve probably heard, “You are what you eat.”
But Paul Chek takes it further:

“You are what you eat eats.”
“You are when you eat.”

Nutrition, his fourth pillar, isn’t just about calories or macros.
It’s about quality, source, and timing — and how they shape your health, performance, and recovery.

Let’s break it down.

Paul Chek: Nutrition as a Foundation

For Chek, nutrition feeds not just your body, but your mind and emotions.

Food affects:

• Muscle repair
  

• Energy levels
  

• Mental clarity
  

• Mood regulation
  

And it’s not just what you eat, but where it comes from and when you eat it.

“You Are What You Eat Eats”

What does this mean?

The quality of your food depends on the quality of its food.

Examples:

• Grass-fed beef has more omega-3s than grain-fed beef.
  

• Pasture-raised eggs have higher vitamins than caged eggs.
  

• Organic produce often has more phytonutrients and fewer pesticides.
  

If animals or plants are fed poorly, their nutritional value drops — and you absorb that downstream effect.

Action for you:

• Choose organic or local when possible.
  

• Pick pasture-raised, wild-caught, grass-fed sources.
  

• Support regenerative or sustainable farms.
  

“You Are When You Eat”

This speaks to timing and rhythm.

Key points:

• Eating late at night can impair sleep, digestion, and recovery.
  

• Skipping meals or irregular eating can stress the body, raising cortisol.
  

• Matching meals to activity supports energy and recovery.
  

Examples:

• Prioritize carbs post-workout for glycogen replenishment.
  

• Eat protein regularly to support muscle repair.
  

• Avoid heavy meals right before bed to help sleep quality.
  

It’s not just what goes in — it’s when it goes in.

Practical Steps You Can Use Today

1. Improve Food Quality
When budget allows, upgrade one food at a time:

• Switch to grass-fed beef or organic eggs.
  

• Shop local farmer’s markets.
  

2. Align Eating With Activity

• Fuel before workouts (small carb + protein).
  

• Recover after (protein + carb, add minerals).
  

• Finish last meal 2–3 hours before bed.
  

3. Pay Attention to Digestion

• Slow down meals.
  

• Chew well. Challenge to chew 20+ or to drink your food.
  

• Notice how different foods make you feel.
  

What the Research and Practice Show

• Grass-fed meats offer better fatty acid profiles.
  

• Meal timing affects insulin sensitivity, recovery, and sleep.
  

• Athletes who align nutrition with training adapt and recover faster.
  

Final Question for You

Are you just focusing on what you eat — or are you thinking about what your food eats and when you eat it?

Want More?

Share this with a teammate or coach ready to upgrade their nutrition beyond “eat clean.”

Contact Starke Industries:

• 📍122 West Northwest Highway, Palatine IL 60067

• ☎️847 750 3025

• ✉️ tyler@starkeit.com